All rights reserved by Paul King (c) 2007
Here is a really cool article circa 1938 courtesy
Ed Scoglietti.

The "Chicago brewer" mentioned in the add is
Manhattan. Directly below is a label from a picnic
bottle that shows all the offending
characteristics described in the article. Below
the article is a label that shows how Manhattan
chose to comply. Its interesting they replaced the
state of Wisconsin with a pine tree. Notice the
label blacked out "Whitewater Wisconsin" and
included the Chicago distributor "branch office"
information. I'd love to see what was actually
located at that Western Avenue address!
Also, the
ANNUAL REPORT OF THE FEDERAL TRADE COMMISSION FOR
THE FISCAL YEAR ENDED JUNE 30 1944 mentions the
following case pending in the courts: "Manhattan
Brewing Co., Chicago.--Seventh Circuit (Chicago),
misleading use of words “Canadian” and “Wisconsin”
in brand or trade names for beer or ale not brewed
in Canada or Wisconsin.".

While this case is years after the 1938
"agreement", it could the case was to collect
damages for the original misleading use mentioned
in Ed's article or continued misue - even the
mandatory can is misleading with its use of
"WHITEWATER BREWING COMPANY WHITEWATER WISCONSIN"
in a prominent place on the front of the can.

Also check out the Cream Top page to see a couple
bottles that "comply" with this ruling.